Ashley Monjaras joined the UT Dallas staff as the Assistant Athletic Director for Creative Strategy & Social Media in September 2026. She brings extensive experience in photography, social media strategy, creative content production and athletic communications across collegiate and professional sports.
Before UTD, she served as a social media intern with the Texas Rangers, helping create and execute content across multiple team platforms. She also managed social content, edited video and photography assets, and contributed to day-to-day digital engagement efforts for one of Major League Baseball’s premier organizations.
Before joining the Rangers, Monjaras worked at the University of the Incarnate Word, where she served two years as a Creative Content Graduate Assistant before becoming the Football Creative Content Coordinator. In those roles, she managed social media initiatives, produced photo and video content, coordinated athlete branding efforts and helped develop the visual identity of the Cardinals' athletic programs. During her tenure with UIW Football, the program’s Instagram following increased by 29 percent while reaching more than 1.5 million accounts monthly.
Monjaras has also gained professional experience as a MiLB Live Content Creator, providing live photo and video coverage, content distribution and in-game storytelling for Minor League Baseball affiliates. Her freelance and championship-event portfolio includes work with the Big 12 Conference, Southland Conference, Valero Alamo Bowl, FCS National Championship and the San Antonio Missions. Throughout her career, she has covered more than 27 championship events across collegiate athletics.
A former dual-sport student-athlete at Northwestern College in Orange City, Iowa, Monjaras competed in golf and cheerleading while beginning her career as an athletic communications work-study student. Her experience included photography, writing game recaps, statistical operations, website management, public address announcing and graphic design. She later completed an athletic communications internship at Dordt University, further expanding her experience in content creation and social media management.
Monjaras earned a Bachelor of Arts degree in Sport Management with a media and marketing emphasis, along with minors in Public Relations and Multimedia, from Northwestern College in 2023. She later completed a Master of Science degree in Sport Management from Incarnate Word in 2025.
