Nick Cason was hired as Video/Creative Production Coordinator for UT Dallas Athletics in August 2026. He oversees all of the Comets' broadcasts, videoboard content and assists with social media and website projects.
A 2024 graduate of UTD, Cason earned a Bachelor of Science in Marketing with Cum Laude honors and a 3.753 GPA. During his undergraduate career, he was the inaugural Student Sports Media Coordinator for Comets Athletics, helping establish and expand the department's media and marketing operations.
In that role, Cason produced creative content for seven of UTD’s athletic programs and developed social media campaigns that generated significant audience growth and engagement. He provided live social media coverage for most UT Dallas home athletic events and led annual branding and marketing initiatives that supported both fan engagement and student-athlete recruiting. Through his work, he helped strengthen the visual identity and digital presence of UT Dallas Athletics across multiple platforms.
Following graduation, Cason completed a marketing internship with the Oklahoma City Dodgers, assisting with promotional initiatives, graphic design projects, and fan engagement campaigns for the Triple-A affiliate of the Los Angeles Dodgers.
In addition to his professional experience, Cason operated cason.zip, a freelance creative business serving athletes, teams, and organizations through video production, photography, and branding services. He has worked with multiple clients in a variety of sports, developing content tailored to specific marketing and performance goals.
Cason's technical expertise includes Adobe Creative Cloud applications such as Photoshop, Illustrator, Lightroom, After Effects, Premiere Pro, and Final Cut Pro. He is also experienced in sports photography, videography, and the operation of professional production equipment.
